# Brand System

PokeBuddy CLI is a playful developer tool with a serious product spine.

## Core message

> Tiny terminal companions you can poke while you code.

## Expanded message

PokeBuddy CLI brings living terminal companions to your workflow. They react to your commands, remember your progress and make development feel more alive.

## Voice

- playful, but not childish;
- technical, but not dry;
- warm, but not noisy;
- memorable, but not legally reckless.

## Taglines

- Tiny terminal companions you can poke while you code.
- POKE. CODE. REPEAT.
- Your code. Their company. Endless possibilities.
- Tiny friends. Big commits.

## Boilerplate

PokeBuddy CLI is an open-source, local-first terminal companion system for developers. Hatch collectible companions, interact with them from your shell and let them react to your coding workflow.
