Initial commit: pokebuddy_cli

docs/BRAND.md

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+# Brand System
+
+PokeBuddy CLI is a playful developer tool with a serious product spine.
+
+## Core message
+
+> Tiny terminal companions you can poke while you code.
+
+## Expanded message
+
+PokeBuddy CLI brings living terminal companions to your workflow. They react to your commands, remember your progress and make development feel more alive.
+
+## Voice
+
+- playful, but not childish;
+- technical, but not dry;
+- warm, but not noisy;
+- memorable, but not legally reckless.
+
+## Taglines
+
+- Tiny terminal companions you can poke while you code.
+- POKE. CODE. REPEAT.
+- Your code. Their company. Endless possibilities.
+- Tiny friends. Big commits.
+
+## Boilerplate
+
+PokeBuddy CLI is an open-source, local-first terminal companion system for developers. Hatch collectible companions, interact with them from your shell and let them react to your coding workflow.