pokebuddy/docs/BRAND.md
2026-04-25 23:14:38 -03:00

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# Brand System
PokeBuddy CLI is a playful developer tool with a serious product spine.
## Core message
> Tiny terminal companions you can poke while you code.
## Expanded message
PokeBuddy CLI brings living terminal companions to your workflow. They react to your commands, remember your progress and make development feel more alive.
## Voice
- playful, but not childish;
- technical, but not dry;
- warm, but not noisy;
- memorable, but not legally reckless.
## Taglines
- Tiny terminal companions you can poke while you code.
- POKE. CODE. REPEAT.
- Your code. Their company. Endless possibilities.
- Tiny friends. Big commits.
## Boilerplate
PokeBuddy CLI is an open-source, local-first terminal companion system for developers. Hatch collectible companions, interact with them from your shell and let them react to your coding workflow.