vibeflow-n8n/recipes/ai-lead-enrichment.md
2026-04-12 13:43:57 -03:00

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# Recipe: AI Lead Enrichment
## Goal
Capture a new inbound lead, enrich the company context, generate a short structured summary, score the lead using simple rules, and write the result to the CRM.
## Typical trigger
- new CRM lead
- form submission
- webhook from a landing page
## Systems involved
- CRM such as HubSpot or Pipedrive
- enrichment source such as Clearbit-like data or internal lookup
- optional LLM step for summarization
- Slack for alerts
## Core steps
1. Receive the lead payload.
2. Normalize fields such as company name, email domain, and source.
3. Query enrichment data.
4. Generate a concise structured summary.
5. Apply a scoring rule based on company size, geography, and source.
6. Update the CRM record.
7. Notify Slack if the lead crosses a threshold.
## Important assumptions
- scoring starts with safe defaults
- enrichment can fail without blocking the whole workflow
- missing optional fields should not break CRM updates
## What makes this recipe good for demos
- shows practical AI usage
- stays grounded in business logic
- produces an output people immediately understand
## Validation checklist
- lead payload is parsed correctly
- enrichment failures are captured clearly
- summary format is stable
- score thresholds are visible and editable
- CRM update succeeds even when optional data is missing